A website is a collection of web pages which provides proper information about your company over the web.
This is basically the face of your company over the web. Your customers must know who are you and what services you provide. This is a must for every company.
Potential customers looking for your product/services may search you online and happen to land on your website. If you have a website then its a good thing but if you don’t then you would loose them even without realizing.
Suppose they are able to find your website then its all about impression. A website which is unstructured with improper contents might confuse them and then wont get interested to browse onto your services/products and this is where proper combination of creativity and contents come into play. Offcourse the level of creativity required depends on the kind of business but yes it does impact your brand.
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